Campaigns
VideoAlways respect, always DrinkWise
Each year in the lead up to NRL State of Origin and the NRL and AFL Finals series, some of the game’s heavyweights and archrivals join with DrinkWise, State Police forces, governments and support services to remind the community to Always respect, always DrinkWise.
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Promoting moderation and support services at the point of purchase
Coles Liquor customers can now encounter innovative in-store signage, linking them to available support services.
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AudioIndigenous education resources and partnerships
Indigenous education around alcohol is an important focus for DrinkWise. DrinkWise provides financial and in-kind support for a number of different programs and initiatives, utilising a tailored broadcast and targeted approach.
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Bounce Back podcast – presented by DrinkWise
Hosted by Dr Andrew Rochford and presented by DrinkWise, Bounce Back features prominent Australians talking about how they showed resilience and overcame adversity.
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Stay tasteful while tasting – cellar door moderation resources
DrinkWise recognises the importance of providing consumers with information about alcohol content and health messages about responsible drinking so you can make informed choices about your own alcohol consumption.
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You Got This 2021 – messages of support for Year 12 students
Lockdowns, homeschooling, missing key milestone school events (such as formals, sports and birthdays) and the uncertainty of Covid-19 was especially hard on all Australians.
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Liquor Accord partnerships to promote moderation
DrinkWise created a partnership model, to be rolled out with Liquor Accords across Australia, to promote moderation to all patrons entering Liquor Accord member venues via bespoke communication materials.
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Choose to DrinkWise
DrinkWise, in partnership with Retail Drinks Australia, has developed the “Choose to DrinkWise.” initiative which aims to promote responsible alcohol consumption.
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Get the facts: labelling on alcohol products and packaging
DrinkWise has developed consumer information messages for alcohol labels to assist Australian consumers to better understand the facts about alcohol consumption.
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New Local Never have I Ever Initiative Launched to Support Young People with their Mental Health
To help support young people when it comes to their mental health and healthy coping strategies, DrinkWise and Federal Member for Macquarie, Susan Templeman, with the support of ReachOut have created the Never have I Ever campaign.
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The importance of moderation during COVID-19
COVID-19 has created great uncertainty for many Australians, particularly in relation to our health, well-being, general feelings of stability and financial security.
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