DrinkWise Chief Executive Officer

Simon Strahan

DrinkWise Chief Executive Officer

Simon joined DrinkWise in 2014 and was appointed CEO in 2017. Simon has spent over 20 years working with leading Australian and international brands, including Cotton On, Australia Post, TAC and AWB. Simon has experience in social marketing, acquisitions, strategy and global retail e-Commerce. His experience has provided insight into changing market and consumer dynamics, facilitated early digital technology adoption and enabled the creation of unique partnership opportunities.

Simon has developed and managed world-first behaviour change marketing programs that have been recognised internationally and nationally, with awards including: Cannes Lions International Festival of Creativity; World Advertising Research Centre (WARC): #19 in World’s best 100 marketing campaigns; Jay Chiat (global) Awards for Strategic Excellence; APAC Effie (Effectiveness) Awards; and Business Review Weekly (BRW) Most Innovative Companies: Best Marketing Innovation.