DrinkWise Chief Executive Officer Simon Strahan said the research shows that while Australians overwhelmingly understand the advice not to drink during pregnancy, awareness does not always translate into real-life decisions.

“Most Australians understand that not drinking alcohol helps protect a baby’s health during pregnancy, yet one in four still believes an occasional drink will not cause harm. That tells us the challenge is not simply awareness. It is making sure the advice is understood, trusted and supported when people are making decisions in everyday life.

“Clear, evidence-based information remains critical, but we also cannot place all the responsibility on women. Partners, families and friends are already an important source of information and support and they have a practical role to play in making the decision not to drink easier, whether that is understanding the advice, offering encouragement or simply making sure non-alcoholic options are available at dinners, celebrations and other social occasions.

“That is why sustained education, trusted voices and strong community partnerships matter. Michelle’s story brings the message to life in a very personal way, while obstetricians such as Dr Glennon and Dr Springer help ensure the advice is delivered with clinical credibility and in ways that are culturally relevant to the communities they work with. Together, these voices can help women feel informed and confident in their decision not to drink when planning a pregnancy, during pregnancy and while breastfeeding, and help the people around them understand how they can support that choice,” Mr Strahan said.

Ongoing education is critical

Since the start of the FASD Awareness Program DrinkWise has partnered with medical experts and celebrities/influencers to develop tailored materials to better engage with audiences throughout Australia. Funding for these important educational materials has come from the Federal Government and DrinkWise contributors.

These resources are available for use in medical centres and for education programs (free of charge). If you’d like to use these resources in your programs please contact info@drinkwise.org.au.

Looking for more information

For more information about alcohol when planning a pregnancy, when pregnant or when breastfeeding please talk to your doctor, obstetrician or midwife, or visit:

Your Fertility

NOFASD Australia

FASD Hub

Telethon Kids Institute

Australian Breastfeeding Association

*The  Australian guidelines to reduce health risks from drinking alcohol (‘the Guidelines’) from the National Health and Medical Research Council (NHMRC) advise that to prevent harm from alcohol to their unborn child, women who are pregnant or planning a pregnancy should not drink alcohol.  For women who are breastfeeding, not drinking alcohol is safest for their baby.

** AIHW analysis of the National Perinatal Data collection 2021: Australia’s mothers and babies, Alcohol consumption during pregnancy – Australian Institute of Health and Welfare (aihw.gov.au)

You may also like