Campaigns

Each year in the lead up to NRL State of Origin and the NRL and AFL Finals series, some of the game’s heavyweights and archrivals join with DrinkWise, State Police forces, governments and support services to remind the community to Always respect, always DrinkWise.

Visitors to winery cellar doors across Australia now have access to tasting tracker ‘scratchies’ and other education resources to help keep tabs on their consumption and understand how many standard drinks they are consuming.

The DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program aims to create greater awareness among Australians that FASD is 100% preventable.

Australians love to celebrate big sporting and cultural moments. The shared collective spirit of Australians, coming together to cheer on their team is a ritual common to a lot of us. Partaking in a few drinks while at these events is also a ritual many enjoy.

DrinkWise aims to influence young Australian adults to drink responsibly – by reducing the intensity and frequency of risky drinking, especially on a single occasion.

This campaign was seen as the first step towards creating generational change in attitudes towards alcohol across Australia. And to promote a safer and more responsible drinking culture.

DrinkWise has created a series of videos for school and community programs, to educate and build individual capacity to make informed decisions about alcohol.

DrinkWise and Bowls Australia continue to work together to encourage older Australians to rethink the amount they drink and provide practical ways they can reduce their overall alcohol consumption.

As Year 12 ‘Schoolies’ celebrations kick off around the country each November, DrinkWise works to remind all school leavers of safe alcohol consumption.

To help support young people when it comes to their mental health and healthy coping strategies, DrinkWise created the Never have I Ever campaign, with the support of Federal Member for Macquarie, Susan Templeman and ReachOut.

DrinkWise launched an initiative for Queenslanders who choose to purchase and drink alcohol.

Coles Liquor customers can now encounter innovative in-store signage, linking them to available support services.

Indigenous education around alcohol is an important focus for DrinkWise.  DrinkWise provides financial and in-kind support for a number of different programs and initiatives, utilising a tailored broadcast and targeted approach.

Hosted by Dr Andrew Rochford and presented by DrinkWise, Bounce Back features prominent Australians talking about how they showed resilience and overcame adversity.

DrinkWise recognises the importance of providing consumers with information about alcohol content and health messages about responsible drinking so you can make informed choices about your own alcohol consumption.

Lockdowns, homeschooling, missing key milestone school events (such as formals, sports and birthdays) and the uncertainty of Covid-19 was especially hard on all Australians.

DrinkWise created a partnership model, to be rolled out with Liquor Accords across Australia, to promote moderation to all patrons entering Liquor Accord member venues via bespoke communication materials.

DrinkWise, in partnership with Retail Drinks Australia, has developed the “Choose to DrinkWise.” initiative which aims to promote responsible alcohol consumption.

DrinkWise has developed consumer information messages for alcohol labels to assist Australian consumers to better understand the facts about alcohol consumption.

To help support young people when it comes to their mental health and healthy coping strategies, DrinkWise and Federal Member for Macquarie, Susan Templeman, with the support of ReachOut have created the Never have I Ever campaign.

COVID-19 has created great uncertainty for many Australians, particularly in relation to our health, well-being, general feelings of stability and financial security.