DrinkWise aims to create greater awareness of and education about the risks of Fetal Alcohol Spectrum Disorder (FASD). DrinkWise strongly supports the National Health and Medical Research Council’s guideline that it’s safest not to drink while pregnant, planning a pregnancy or breastfeeding and continues to raise awareness of this important message to the Australian population.
DrinkWise has partnered with the Australian Government to produce new educational materials for general practice settings that highlight the importantance of abstaining if planning a pregnancy, pregnant or breastfeeding in order to prevent Fetal Alcohol Spectrum Disorder (FASD). The Federal Government support will help facilitate increased FASD awareness across Australia, providing access to these educational resources to over 250 rural and regional medical practice waiting rooms over the next six months, reaching over 850,000 patients each month.
Deborah Mailman and Aaron Pedersen feature in the two advertisements and are committed to promoting this important message. The advertisements will help generate greater awareness of the preventable disorder and reaffirm the risks of drinking alcohol while planning a pregnancy, during pregnancy or breastfeeding.
This two-year program, consists of multiple activities that promote awareness around the message that it’s safest not to drink while pregnant using a range of channels including clinical settings schools, print media and point-of-sale at retail outlets and licensed venues.