Drinkwise
  • DRINKING & YOU
    • Useful topics
      • Facts about drinking
      • Alcohol & your health
      • Support services
      Featured articles
      Is there such a thing as safe drink driving?
      Featured articles
      Is your drinking out of control?
      Featured articles
      Standard drinks calculator
  • PARENTS
    • Useful topics
      • Facts for parents
      • Tips for parents
      • Pregnancy
      • Support for parents
      Featured articles
      Binge drinking and your teen
      Featured articles
      Surviving Schoolies: how to keep your teen safe
      Featured articles
      Let them try it or deny it? Alcohol and your teen
  • UNDER 18s
    • Useful topics
      • Know the facts
      • Health effects of alcohol
      • Youth support services
      • Underage drinking
      • Talking with your teens
      Featured articles
      Alcohol & your health
      Featured articles
      Walking on the edge – the risks of binge drinking.
      Featured articles
      Behind the wheel: the dangers of drink driving
  • OUR WORK
    • Useful topics
      • Campaigns
      • About
      • Labels
      • Media
      • Research
      • Resources
      Featured articles
      Australian Drinking Habits: 2007 vs 2017
      Featured articles
      Parental influence campaigns
      Featured articles
      DrinkWise Board of Directors
    Or try a quick search
  • Standard drinks calculator
  • Support services
  • It's okay to say nay
  • Talking to kids about alcohol
  • Parents
  • Teens
  • Alcohol and your health
  • Binge drinking
  • Effects of alcohol on pregnancy
  • Fetal Alcohol Spectrum Disorder (FASD)
  • Drink driving
  • Stay tasteful while tasting
    • Sorry, we couldn't find anything…
    Information DrinkWise and Queensland Hotels Association launch moderation, respect and responsibility initiative in regional Queensland

    DrinkWise and the Queensland Hotels Association (QHA) are launching a new initiative to remind Queenslanders who choose to purchase and drink alcohol about the importance of moderating their alcohol consumption, always being respectful towards others and knowing that support services are there to provide help and advice if needed.

    In conjunction with Queensland Police, Member for Cairns and Assistant Minister for Tourism Industry Development Mr Michael Healy, Mayor of Cairns Cr Bob Manning OAM, Clubs Queensland and the North Queensland Cowboys, the DrinkWise initiative aims to clearly set expectations around acceptable behaviour in licensed venues. It also reinforces that if people are having trouble managing their consumption or behaviour, asking for help is okay, with the support of services including, Lives Lived Well, ReachOut, 13YARN, 1800RESPECT, DVConnect and Men’s Referral Service available to offer advice and support.

    This initiative expands upon DrinkWise’s education efforts in Queensland, which increased after the organisation’s research revealed Queenslanders (34%)* are significantly more likely to be drinking alcohol at risky levels when compared with the nation’s average (28%)*. Risky drinkers are classified as people who consume 10 or more standard drinks a week, or more than four standard drinks during a day.

    Moderation, respect and responsibility themed posters, coasters, and digital assets will be displayed in 24 pubs, bars and bottle shops throughout central Cairns from today. Moderation, mental health and support service social media messaging will also be tailored for adult audiences in the Cairns area, including specific moderation and mental health messaging directed towards young adults.

    The initiative will also be expanded to the 49 licensed venues (93 including bottle shops) across the broader Cairns, Mount Isa and Townsville areas in regional Queensland as well as Clubs Queensland venues across the state in the coming weeks.

        

    Examples of some of the moderation, respect and responsibility themed posters that will be displayed in regional Queensland.

    DrinkWise Chief Executive Officer Simon Strahan said, “The latest Australian Government statistics confirm that Australians are continuing to make healthier and safer decisions with respect to their alcohol consumption. Over the past 15 years we have seen drinking habits change substantially, with less drinking at risky levels and many reporting that they have cut back on their consumption**. Of course, while the majority of Australians are choosing to drink within the recommended government guidelines, there are still some who are drinking at risky levels, engaging in anti-social behaviour or turning to alcohol as a coping strategy, which is why we’re increasing our efforts in Queensland.”

    Senior Sergeant of Queensland Police Gary Hunter said, “The DrinkWise messaging is really important to educate the wider community about drinking in moderation and being respectful to those they live with and the wider community at all times. The resources remind our community about expected behaviour in our licensed venues and encourage them to reach out for help if they or someone they know needs support managing their alcohol consumption.”

    Member for Cairns and Assistant Minister for Tourism Industry Development Mr Michael Healy said, “This collaboration with police, industry, community and government will help to promote a great experience for patrons as well as reinforcing expectations around individual responsibility when entering our pubs, bars and bottle shops in regional Queensland. This is an important initiative that will also help set expectations for the 2.8 million visitors from across the globe who holiday here each year with us.”

    Mayor of Cairns, Cr Bob Manning said “Education is important and this whole-of-community approach is a great step in the right direction. These DrinkWise materials will serve as consistent reminders to those customers who choose to drink, to do so responsibly and to socialise in a respectful manner. They also remind customers that if they or someone they know need help and support managing alcohol consumption there are some great support services available and that asking for help is a sign of strength.”

    North Queensland Cowboys player Cohen Hess, said “The initiative is something all the Cowboys players are passionate about. We’re proud to work with DrinkWise to remind Queenslanders to take care of one another and if choosing to drink alcohol at a game, at a hotel or at home, it should always be in moderation and respecting those around them.”

    QHA Chief Executive Bernie Hogan said “QHA is proud to support this initiative to remind patrons that having a great experience at licensed venues means respecting those around you and consuming in moderation if drinking alcohol. It is important that QHA are helping promote messages that encourage conversations about mental health, with pubs integral to our regional Queensland communities. We want to ensure that as our customers come together at licensed venues, to socialise, have a meal, catch up with friends and family, they have a great time and they also use these opportunities to talk about local issues and support each other,” said Hogan.

    Backed by research

    As an evidence-based organisation, DrinkWise relies on key independent research and clinical advice to underpin our campaigns and programs. This campaign was a collaboration with experts in research, public health and social marketing, in addition to being developed and tested with alcohol and domestic violence support services, Queensland Police, the Cairns Youth Advisory group  and local and State government. The following insights informed the campaign:

    The campaign

    As of Monday 8 May, moderation, respect and responsibility themed posters, coasters, and digital assets will be displayed in 24 pubs, bars and bottle shops throughout central Cairns. The initiative will also be expanded to the 49 licensed venues (93 including bottle shops) across the broader Cairns, Mount Isa and Townsville areas in regional Queensland as well as Clubs Queensland venues across the state in the coming weeks.

    Examples of posters

            

    Examples of coasters

    Moderation, mental health and support service social media messaging will also be tailored for adult audiences in the Cairns area, including specific moderation and mental health messaging directed towards young adults.

    Tags
    • campaign
    • campaigns
    • drinking culture
    • mental health
    • moderation
    • respect
    • responsibility
    • support
    • support services
    Share this
    Share on Facebook Tweet Email
    You may also like

    It’s okay to say nay

    You know what’s great to hear? Most Australian parents (87%)1 aren’t supplying their underage teenagers with alcohol and the majority…

    • alcohol & your health
    • binge
    • campaign
    • campaigns
    • kids
    • legal drinking age
    • parental influence
    • parents
    • parents influence
    • research
    • role models
    • secondary supply
    • teenagers
    • teens
    • under 18s

    DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

    The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.

    • Alcohol and breastfeeding
    • Alcohol and pregnancy
    • campaign
    • campaigns
    • Effects of alcohol on pregnancy
    • FASD
    • fetal alcohol spectrum disorder
    • Indigenous
    • pregnancy
    • pregnant
    • support
    Never Have I Ever coasters scattered on a table

    NEW LOCAL ‘NEVER HAVE I EVER’ INITIATIVE LAUNCHED TO SUPPORT YOUNG PEOPLE WITH THEIR MENTAL HEALTH

    To help support young people when it comes to their mental health and healthy coping strategies, DrinkWise and Federal Member…

    • mental health
    • MP
    • Never Have I Ever
    • ReachOut
    • Susan Templeman
    • young adults

    Indigenous education resources and partnerships

    Indigenous education around alcohol is an important focus for DrinkWise.  DrinkWise provides financial and in-kind support for a number of different programs and initiatives, utilising a tailored broadcast and targeted approach.

    • about
    • about us
    • campaign
    • campaigns
    • FASD
    • fetal alcohol spectrum disorder
    • health
    • legal drinking age
    • manage consumption
    • resources
    • role models
    • teenagers
    • teens
    • b
    • a
    • r
    • About Us
      • About
      • Contact
      • Media Releases
      • Labels
    • Tools
      • Standard drinks calculator
      • Alcohol & your health
      • Resources
    • Quicklinks
      • Binge drinking
      • Drink driving
      • How to drink properly
      • Get the facts
    • Drinkwise

      Email: info@drinkwise.org.au
      Phone: +61 3 9682 8641

      PO Box 5315
      South Melbourne
      VIC 3205


    © 2023 Drinkwise Australia
      • Sitemap
      • Terms of Use & Privacy Policy
    • b
    • a
    • r
    © 2023 Drinkwise Australia