Established in 2005 by the alcohol industry, DrinkWise Australia is an independent, not-for-profit organisation. Our primary focus is to help bring about a healthier and safer drinking culture in Australia.
DrinkWise aims to:
- Promote a generational change in the way Australians consume alcohol.
- Increase the age that young Australians are introduced to alcohol, as evidence has shown that alcohol can impact the development of the adolescent brain.
To promote such significant behavioural changes, we develop and implement a range of national information and education campaigns, as well as providing practical resources to help inform and support the community about alcohol use.
As an evidence-based organisation, DrinkWise relies on key independent research and clinical advice. The information supporting our campaigns and our website has been gathered from a range of authoritative studies and sources. These include consultations with experts in public health, neuroscience, epidemiology, and child and adolescent psychology.
We believe that a sustained, multi-faceted and inclusive approach is the way to bring about positive change. Our philosophy and organisation are founded by industry leaders and community partnerships. This includes a governing board of seven community and six industry representatives.
The structure of DrinkWise is unique as it brings together the preventive health sector, community and industry. The DrinkWise office is located in Melbourne, with a dedicated team comprising a CEO and staff in administration, research, policy setting, communications and marketing.
DrinkWise Australia is funded through voluntary industry contributions across the alcohol sector, and has previously been in receipt of funding from both Coalition and Labor governments.
Industry contributors of DrinkWise Australia:
Accolade Wines Australia Ltd
Bacardi Lion Pty Ltd
Beam Suntory Australia Pty Ltd
Brown-Forman Australia Pty Ltd
Coles Group Ltd
Coopers Brewery Ltd
Diageo Australia Ltd
Carlton United Breweries
Lion – Beer, Spirits & Wine Pty Ltd
Moet Hennessy Australia Pty Ltd
Pernod Ricard Winemakers Australia Pty Ltd
Treasury Wine Estates Ltd