The drinking landscape in Australia is evolving. Australian Drinking Habits: 2007 vs 2017 seeks to understand how our drinking culture has changed over the past ten years, what has influenced these changes, and what this means for health prevention efforts aimed at reducing harm from excessive consumption.
In a follow up to our 2007 comprehensive study into Australians’ drinking habits, DrinkWise has commissioned independent market research firm GalKal to produce Australian Drinking Habits.
The results show that for the most part, Australians have a positive relationship with alcohol. The majority of us drink moderately, and enjoy having a drink to relax and enjoy a meal with family and friends.
Our research shows that Australians are drinking less, and the rates of underage drinking is decreasing. These trends mirror recent government statistics, and suggest that our relationship with alcohol is fundamentally changing to one that is more mature and responsible.
Clearly these trends do not hold true for everyone, and the misuse of alcohol continues to cause harm at the individual, family and community level.
Qualitatively, the report provides insights into key age/life-stage cohorts, which help us understand why Australians drink the way they do – the tensions, pressures and influences on current drinking behaviours.
Since 2007 DrinkWise has been creating targeted social marketing campaigns which speak effectively to Australians and evoke meaningful cultural change. Our parents campaigns has helped to change the relationship between parents, teenagers and alcohol, while our How to Drink Properly campaign has started a positive conversation about moderation among young adults, and our You won’t miss a moment if you DrinkWise initiative encourages Australians to continue to drink moderately.
The insights from this research will enable DrinkWise to develop new and innovative approaches in order to continue to target audiences at a greater risk of harm from alcohol.Australian Drinking Habits 2007 vs 2017 (web)