DrinkWise encourages alcohol producers to apply the Get the facts DrinkWise.org.au message on products and packaging.
Industry-wide inclusion of the Get the facts DrinkWise.org.au on products and packaging ensures consumers are provided with a consistent source of evidence-based information about their alcohol consumption and relevant moderation messaging.
In addition to the body health tool and standard drinks calculator, the DrinkWise website provides consumers with information about topics such as parental influence and Fetal Alcohol Spectrum Disorder (FASD) as well as timely information during events such as the COVID-19 pandemic, which has seen concern surrounding alcohol use during times of increased anxiety and stress. The website also provides consumers with a range of referral services should they require immediate or long-term help. Retention of Get the facts DrinkWise.org.au illustrates a proactive approach of industry towards consumer health.
The Get the Facts DrinkWise.org.au logos, which are free for use by all alcohol producers, can be downloaded by clicking on the image below and can be amended to suit your product label colour scheme.
Mandatory pregnancy warning labels – alcohol producers, please note:
On 17 July 2020, the Australia and New Zealand Ministerial Forum on Food Regulation accepted the proposed standard for pregnancy warning labels.
Food Standards Australia New Zealand have provided this advice regarding the labels:
New requirements for mandatory pregnancy warning labels on packaged alcoholic beverages were gazetted in the Australia New Zealand Food Standards Code (the Code) on 31 July 2020. Businesses have three years from 31 July 2020 to implement these requirements. To assist businesses with the pregnancy warning label requirements, a document outlining the design elements of the label and downloadable labels are available.
The labels can be accessed from the FSANZ website.