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In 2010, DrinkWise developed consumer information messages for alcohol labels to assist Australian consumers to better understand the facts about alcohol consumption.
Incorporating these messages on alcohol labels enables DrinkWise to talk directly to consumers. The messages encourage consumers to ‘Get the Facts’ from the DrinkWise website – where they can find evidence-based information about alcohol, to support them in taking a healthier and safer approach to alcohol consumption.
In addition to the DrinkWise ‘Get the Facts’ logo, producers have the option of adopting issue-specific message ‘It is safest not to drink while pregnant’ or the “pregnant lady” pictogram.
Australia’s major alcohol producers and retailers collaborated with DrinkWise to produce messaging that would help consumers enjoy alcohol with more responsibility and care. The alcohol producers who contribute to DrinkWise account for approximately 80% of all alcohol sales by volume in Australia.
The adoption of advisory messages on products and packaging is voluntary and represents a significant commitment from a substantial proportion of industry.