Indigenous education around alcohol is an important focus for DrinkWise. DrinkWise provides financial and in-kind support for a number of different programs and initiatives, utilising a tailored broadcast and targeted approach.
DrinkWise has produced a series of educational videos, featuring well-known Indigenous personalities and sports stars, Shaun Burgoyne, Tim Kelly, Deborah Mailman, Anthony McDonald-Tipungwuti, Aliesha Newman, Michael O’Loughlin and Aaron Pedersen. These videos have been produced for educational use and have been successfully integrated into school and community programs, as well as Indigenous medical practices.
The videos cover a broad range of topics such as peer pressure, the developing teenage brain, delaying alcohol consumption (until at least 18 years of age), positive role modelling, strength of culture, fetal alcohol spectrum disorder (FASD) and the importance of avoiding alcohol when pregnant.
Further information about these videos, which are available for use free-of-charge, can be found here.
DrinkWise is a supporter of Jam Pakt, a weekly Indigenous music and health promotion radio program. Broadcast across 295 community radio stations, Jam Pakt produces themed episodes around key health issues and features interviews with many well-known and inspirational Indigenous people.
The program is presented by mentor, educator and trainer, Jonathan Lindsay-Tjapaltjarri Hermawan, a Pintupi-Luritja man. It provides a platform to deliver a unique mix of music, yarns and special guests, to engage with Indigenous communities on key health, education and lifestyle issues including alcohol consumption and FASD.
Jam Pakt guests to date include Deborah Mailman and Aaron Pedersen, speaking about their involvement with the DrinkWise FASD Awareness Program, as well as themed episodes for men’s health week, FASD awareness and mental health week. Find out more about the show here and listen to excerpts from some of the episodes below.
Wanta Aboriginal Corporation
DrinkWise also supports Wanta Aboriginal Corporation to deliver alcohol education sessions in a range of remote settings across the Northern Territory.
Wanta tackles the significant gap in education outcomes between Indigenous and non-Indigenous students. Wanta works with upper primary and secondary students to increase school attendance and improve educational outcomes and youth transition to vocational opportunities, through the provision of sport, recreation and cultural activities.
Wanta integrates DrinkWise alcohol education (video) assets into their alcohol education sessions and as part of its Remote Cinema initiative, which travels to communities across the Northern Territory.
Red Centre AFL
Over several years, DrinkWise incorporated its You won’t miss a moment if you DrinkWise moderation messaging into Red Centre AFL games in Alice Springs. The games, which help showcase Indigenous talent, also raise awareness and understanding of cultural and social issues in the Northern Territory.
Adelaide great Eddie Betts has spoken to Channel Seven in the past about the importance of being a role model to young Indigenous Australians and how the DrinkWise moderation message can help Indigenous people break the cycle of alcohol abuse and allow them to realise their potential. Eddie’s story also featured in a special Red Centre edition of the Footy Record magazine, alongside the You won’t miss a moment if you DrinkWise moderation message.
Tim Kelly’s video, which has been used to complement program materials used in community and sporting programs, has also been included in Channel Seven’s Alice Springs AFL telecast, supported by DrinkWise messaging on goal post wraps, in the Footy Record and in AFL website editorial content.
Indigenous adaptation of the Australian Alcohol Guidelines (past initiative)
To improve alcohol education among Indigenous people, DrinkWise undertook an Indigenous adaptation of the Australian guidelines to reduce health risks from drinking alcohol, for use by healthcare workers. This initiative was created in collaboration with the Aboriginal Drug and Alcohol Council of South Australia.