Choose to DrinkWise
DrinkWise, in partnership with Retail Drinks Australia, has developed the Choose to DrinkWise initiative which aims to promote responsible alcohol consumption.
The initiative involves national liquor retailers and independently owned and operated liquor stores reminding consumers of the importance of drinking in moderation and making smart and healthy choices when it comes to purchasing and drinking alcohol.
DrinkWise and Retail Drinks Australia are working to ensure that consumers receive moderation messages when they are in the process of buying and consuming alcohol – and allows retailers to use a consistent message across retail environments and media channels.
You can access the resources via the Retail Drinks Australia website.
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