We want to ensure visitors to Australia’s cellar doors have a great experience, for all the right reasons.
DrinkWise recognises the importance of industry providing consumers with information about alcohol content and health messages about responsible drinking, so they can make informed choices about their own alcohol consumption.
With approximately eight million visitors to wineries across Australia annually, multiple tastings on offer at each cellar door and multiple cellar doors visited, consumers need an easy and effective means to track their drinking, especially if they are driving.
That is why DrinkWise has partnered with the peak national body for the Australian wine industry, Australian Grape & Wine, to create resources designed to increase consumer understanding of how many pours (tastings) add up to a standard drink. The resources provide a practical solution for consumers to moderate their drinking during their winery visits – particularly if they are driving – and have been provided to over 1,800 cellar doors and tourism associations across Australia. To help more people make responsible choices, the initiative has also been expanded beyond cellar doors, with the scratchies and digital resources available now available for wine festivals.
Cellar door resources
The cellar door resources including the innovative ‘tasting tracker scratchie’ are designed to increase cellar door visitors understanding of how many pours (tastings) add up to a standard drink and provide a practical solution for moderating their drinking during their winery visits, particularly if they are driving. They have received an extremely positive response from consumers, industry and government. The resource packs are free of charge for cellar doors and wine tourism operators. The packs include:
In addition to the resources pictured above, we have developed electronic resources which can be used on regional maps, tasting sheets, websites and social media. Cellar doors, wine and tourism associations and related organisations can download the electronic files for use on their resources, free of charge, by clicking on the images below:
Wine festival resources
To help more people make responsible choices, the Stay tasting while tasting initiative has also been expanded beyond cellar doors, with festival tasting tracker scratchies and digital resources now available for wine festivals. The festival tasting tracker scratchie cards build on the cellar door initiative, providing consumers with one handy card to keep track of their tastes at festivals, and remind them to have a glass of water between drinks. Each scratchie reminds consumers that 6 x 15ml tastings is equal to one standard drink. In line with the National Health and Medical Research Council guidelines, the scratchie card features four wine glasses to be scratched (four standard drinks / 24 x 15ml tastings). The corflute signage and social media / digital assets provide consumers with tangible tips to Stay tasteful while tasting at wine festivals. The design, print and delivery of these resources are free of charge for wine associations and festival organisers. Please contact firstname.lastname@example.org to discuss your requirements.
Your support of this important initiative is appreciated. If you have any questions or would like to order these resources (free of charge) for your cellar door, tourism association or wine festival, please contact email@example.com.