We want to ensure visitors to Australia’s cellar doors have a great experience, for all the right reasons.
DrinkWise recognises the importance of industry providing consumers with information about alcohol content and health messages about responsible drinking, so they can make informed choices about their own alcohol consumption.
With approximately eight million visitors to wineries across Australia annually, multiple tastings on offer at each cellar door and multiple cellar doors visited, consumers need an easy and effective means to track their drinking, especially if they are driving.
This is why DrinkWise has partnered with the peak national body for the Australian wine industry, Australian Grape & Wine, to create resources designed to increase consumer understanding of how many pours (tastings) add up to a standard drink. The resources provide a practical solution for consumers to moderate their drinking during their winery visits – particularly if they are driving – and have been provided to over 1,800 cellar doors and tourism associations across Australia.
The resources, which include ‘scratch cards’ for tracking tastings and responsible drinking messaging, will help educate the community and have received an extremely positive response from consumers, industry and government. This work complements the other work undertaken by DrinkWise and Australian Grape & Wine, with a $400,000 grant from the National Wine Foundation and funding from the Australian Federal Government, to create the DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program.
In addition to the resources pictured above, we have developed electronic resources which can be used on regional maps, tasting sheets, websites and social media.
Cellar doors, wine and tourism associations and related organisations can download the electronic files for use on their resources, free of charge, by clicking on the images below:
Your support of this important initiative is appreciated. If you have any questions or would like to order these resources (free of charge) for your cellar door or tourism association, please contact firstname.lastname@example.org.