Stay tasteful while tasting – cellar door moderation resources
DrinkWise wants to ensure visitors to Australia’s cellar doors have a great experience, for all the right reasons.
DrinkWise recognises the importance of providing consumers with information about alcohol content and health messages about responsible drinking so you can make informed choices about your own alcohol consumption.
Each year, approximately eight million people visit wineries across Australia. Often you will visit several cellar doors and there will be multiple tastings on offer at each cellar door or winery. Having an easy and effective means to track your drinking is essential – especially if you are driving.
That’s why DrinkWise has created resources designed to increase your understanding of how many pours (tastings) add up to a standard drink. The resources are a practical way to help moderate drinking during winery visits. These resources have been provided to over 1,800 cellar doors and tourism associations across Australia, with the support of the National Wine Foundation and Australian Grape and Wine.
To help more people make responsible choices, scratchies and digital resources have been expanded beyond cellar doors to include wine festivals.
Cellar door resources
The innovative ‘tasting tracker scratchie’, is designed to increase your understanding of how many pours (tastings) add up to a standard drink — six x 15ml tastings equals about one standard drink. This can help you moderate your drinking during your winery visits, particularly important if you are driving.
These scratchies have been received positively by consumers, industry and government. The resource packs are free of charge for cellar doors and wine tourism operators.
The packs include:
- Tasting tracker scratchie cards
- Tasting tracker scratchie card holder
- Tasting pours and standard drinks posters (that can be added to photo frames on walls or bars)
- Window/mirror decal stickers
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