You won’t miss a moment if you DrinkWise

Reflecting on one of the most emotional highlights of his career, Dangerfield recalled Joel Selwood’s iconic goal late in the 2022 AFL Grand Final – a defining moment in Geelong’s Premiership victory over the Sydney Swans. As the ball sailed through the posts, emotions ran high, with many sensing this was Selwood’s symbolic farewell in the famous blue and white hoops.

“Sometimes, great things happen to great people. Not always, sport isn’t a fairytale, but in this particular moment, on this particular day, it all came together,” Dangerfield said. “I had the best seat in the house as our captain, Joel Selwood, lined up for a check-side kick from 45 metres out in the Grand Final. Miraculously, it curled through. It was one of the greatest days of my life, had the biggest impact on me in my sporting career, and was a moment that defined the Geelong Football Club.”

DrinkWise Chief Executive Officer, Simon Strahan acknowledged that Australians love to celebrate big sporting moments, but it’s paramount that we focus on the sport, not the drinking and that any consumption is in moderation. DrinkWise partners with major sporting codes, events and festivals to provide moderation messaging and to remind all guests that if they are choosing to drink, they should remember why they came to the event in the first place – the focus should be on the event, not the alcohol.

“We know that sport is a huge part of Australian culture and we want fans to be able to enjoy every moment. It’s important to encourage moderation to those choosing to drink while watching their teams on the field, so that fans can soak up the excitement without missing out on any of the action. Through this campaign, we aim to remind fans to look after themselves and their mates, so they can experience every unmissable moment,” said Strahan.

To help remind sports fans, music lovers and festival goers who choose to drink at events to do so responsibly and ensure they won’t miss the most memorable moments of an event, the You won’t miss a moment if you DrinkWise messaging will continue to be seen at our partner sporting, media and cultural events including AFL, NRL, NBL Basketball, Bowls Australia, golf, horse racing carnivals, media, music festivals and many other events around the country.

You won’t miss a moment if you DrinkWise messaging will also be seen on television, social media, on digital platforms and in-stadium messaging throughout 2025. Messaging will also be included on event wristbands, menu boards, bar staff t-shirts, ticket messaging, in-app notifications, as well as radio messaging at selected Australian events. These resources are a consistent reminder for sports and music fans that if they choose to drink to do so in moderation.

“We know that sports is a huge part of Australian culture, and we want fans to be able to enjoy every moment. It’s important to encourage moderation to those choosing to drink while watching their teams on the field, so that fans can soak up the excitement without missing out on any of the action. Through this campaign, we aim to remind fans to look after themselves and their mates, so they can experience every unmissable moment,” said Strahan.

To help remind sports fans, music lovers and festival goers who choose to drink at events to do so responsibly and ensure they won’t miss the most memorable moments of an event, DrinkWise You won’t miss a moment if you DrinkWise messaging will continue to be seen at our partner sporting codes events including AFL, NRL, NBL Basketball, Bowls Australia, golf, horse racing carnivals, media, music festivals, industry, event sponsors and many other events around the country. 

The You won’t miss a moment if you DrinkWise messaging will be seen on television, social media, on digital platforms and in-stadium messaging throughout the 2025 season, reminding fans who choose to drink to make the most of the game by drinking responsibly.

You won’t miss a moment if you DrinkWise messaging will be seen on television, social media, on digital platforms and in-stadium messaging throughout 2025. Messaging will also be included on event wristbands, menu boards, bar staff t-shirts, ticket messaging, in-app notifications, as well as radio messaging at selected Australian events. These resources are a consistent reminder for sports and music fans that if they choose to drink to do so in moderation. 

Unmissable Moments

To help keep the event the focus, not the alcohol, DrinkWise has also developed a suite of Unmissable Moments commercials. Featuring prominent sporting and cultural stars the commercials showcase how important iconic sporting moments are to Australians – the premise serving as a reminder to viewers that if they’re consuming alcohol while watching sport, to do so in moderation so they too can recall the ‘great moments’.

This initiative was developed in the knowledge that many Australians enjoy a drink while attending or watching a sporting contest. However, drinking to excess and missing great sporting moments ruins the experience for the viewer and those around them. Reducing alcohol intake, on the other hand, will allow those moments to become memories and be retold again and again…and again. New Unmissable Moments featuring Australian sports stars will be launched across the course of 2025.