DrinkWise created a partnership model, to be rolled out with Liquor Accords across Australia, to promote moderation to all patrons entering Liquor Accord member venues via bespoke communication materials.
These materials serve as reminders to those customers who choose to drink, to do so responsibly and clearly set expectations around acceptable behaviour.
As the inaugural partner in this initiative, the Flemington Liquor Accord are leading the way and setting the benchmark for Accords looking to reframe the consumer experience at venues. With 239 licensed venues, the Flemington Liquor Accord is the largest liquor accord in NSW geographically and by footprint, with a membership base made up of local clubs, restaurants, venues, retailers and law enforcement agencies – all of whom are showing great leadership by looking at all available opportunities to promote responsible consumption of alcohol.
The print and digital resources have been provided to all Flemington Liquor Accord members in time for the busy summer period. Digital resources can also be downloaded here.
The initiative will be expanded to other Accords in the future, opening up a significant channel to consumers in and around drinking venues.
These partnerships will help to promote a great experience for patrons as well as reinforcing expectations around individual responsibly when entering Accord venues. Liquor Accords are encouraged to contact DrinkWise (firstname.lastname@example.org) if they would like further information about the initiative.