On the eve of the NRL Finals series, Penrith Panthers star Matt Burton and Sydney Roosters NRLW captain Corban Baxter have joined forces with DrinkWise, the NSW Police and local Liquor Accords Hastings, Nambucca and Macleay Valleys to launch Always respect, always DrinkWise. This timely campaign is aimed at reminding the community about the importance of moderating their alcohol consumption and always being respectful towards others.
As part of the awareness campaign, Burton and Baxter have recorded messages to NRL fans.
Burton, who is preparing for his NRL finals debut, said the Always respect, always DrinkWise message is something he’s passionate to raise awareness about.
“The NRL finals series is an exciting time, with expectations about which team will reign supreme after a long and turbulent season,” Burton said.
“Corban and I are proud to be supporting this important initiative from DrinkWise and NSW Police, to remind community members to focus on what’s important by looking out for those closest to them and if choosing to drink alcohol to do it in moderation.”
NSW Police Assistant Commissioner Leanne McCusker added: “Always respect, always DrinkWise is a really important message to remind the wider community about being respectful to those they live with and the wider community at all times,” McCusker said.
DrinkWise CEO Simon Strahan added: “DrinkWise is pleased to launch the Always respect, always DrinkWise campaign in partnership with NSW Police, the NRL and regional NSW Liquor Accords,” Strahan said.
“With the NRL finals series now upon us, this campaign is an important reminder to enjoy the series, but always respect each other and, if consuming alcohol, always do so in moderation and responsibly.”
The new Always respect, always DrinkWise messaging will be promoted throughout the NRL Finals series across the NSW Police, NRL and DrinkWise social and digital channels and supported by awareness messages from Burton and Baxter, while Hastings, Nambucca and Macleay Valley Liquor Accord members will display the messaging at their licensed pubs and venues across regional NSW.
If you need assistance managing your alcohol consumption, please visit DrinkWise.org.au for a range of support services. In emergencies and where you have concerns about the immediate safety of yourself or others please call 000 or report to your local police station.