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    Information Drinking and teens: Australian parents encouraged to display good role modelling behaviours at home

    DrinkWise and the Outdoor Media Association (OMA) have launched a campaign encouraging parents to reflect on the way they drink in front of their children.

    The campaign will raise awareness about parental role modelling, with research continuing to highlight that parents have the greatest impact on shaping their children’s attitude to alcohol and future drinking behaviour.

    The ‘DrinkWise in front of your kids’ messages will feature on more than 600 outdoor signs nationwide as part of a campaign valued at approximately $1 million.

    The campaign follows research, conducted by Quantum in mid-2018, showing one-in-five parents don’t think their current drinking behaviour will influence how their children drink in the future.

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    Indigenous education resources and partnerships

    Indigenous education around alcohol is an important focus for DrinkWise.  DrinkWise provides financial and in-kind support for a number of different programs and initiatives, utilising a tailored broadcast and targeted approach.

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    DrinkWise videos for education programs

    DrinkWise has created a series of videos for school and community programs, to educate and build individual capacity to make informed decisions about alcohol.

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    You Got This – supporting 2020 school leavers

    The second phase of You Got This features a series of six video interviews offering practical tips and experiences that can help school-leavers remain confident and resilient as they embark on life after school.

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    Choose to DrinkWise

    DrinkWise, in partnership with Retail Drinks Australia, has developed the “Choose to DrinkWise.” initiative which aims to promote responsible alcohol consumption.

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