Is alcohol a problem? If it’s harming you, or someone you know, it may be time to seek advice from a professional.
You can speak to your GP, local health service or call/chat online with one of the services below:
ADIS provides a free service for those who are having issues with alcohol, are concerned about someone else’s alcohol use, or just have general questions about alcohol. ADIS Centres are state and territory-based services which provide information, advice, referral, intake, assessment and support. ADIS offers services for individuals, their family and friends, general practitioners, other health professionals and business and community groups. ADIS counsellors recognise the importance of finding appropriate drug and alcohol treatment and use their knowledge and experience to assist callers. ADIS also offers information to support Aboriginal people in NSW in reducing the harms caused by alcohol and drugs.
Alcoholics Anonymous: 1300 222 222 (24 hours/day, 7 days/week)
Counselling Online: chat online with a professional counsellor
DrugInfo: 1300 858 584 (9am – 5pm, Monday – Friday)
Family Drug Support Australia: 1300 368 186 (24 hours/day, 7 days/week)
Kids Helpline : 1800 551 800 (24 hours/day, 7 days/week)
My Mirror: online psychology via secure video conferencing (21 hours/day, 7 days/week)
Parentline (QLD and NT): 1300 301 300 (phones open 8am – 10pm, 7 days/week
Parentline WebChat: 8am – 9pm, 7 days/week
Youth Support + Advocacy Service: 1800 458 685 (9am – 8pm, Monday – Friday)
DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding. We recognise that education is key to reducing the incidence of FASD and seek to raise awareness and educate the community through our program.
Incorporating broad based and targeted awareness measures, the DrinkWise FASD Awareness Program ensures this important message reaches not just those women who are pregnant, planning a pregnancy or breastfeeding, but also friends and family who are supporting them.
In the Australian guidelines to reduce health risks from drinking alcohol (‘the Guidelines’), the National Health and Medical Research Council (NHMRC) advises that to prevent harm from alcohol to their unborn child, women who are pregnant or planning a pregnancy should not drink alcohol. For women who are breastfeeding, not drinking alcohol is safest for their baby.
Drinking while pregnant can cause FASD, a term used to describe a range of conditions that can result from brain damage caused by alcohol exposure before birth. Other effects of alcohol exposure during pregnancy can include miscarriage, still birth, premature birth and low birth weight.
Despite improving trends in women abstaining from alcohol during pregnancy, FASD prevalence data continues to emerge, particularly in at-risk communities. DrinkWise has developed tailored materials to better engage with audiences throughout Australia.
The DrinkWise FASD Awareness Program is funded by:
- the Federal Government, via the Department of Health
- industry funds provided by Australian Grape & Wine, Lion, Coca-Cola Amatil, Coopers and CUB
- DrinkWise, via its contributors.
Most recently, DrinkWise has worked with Sally Pearson (Olympic champion and new mother) and Associate Professor Luke Burchill (Australia’s first Indigenous cardiologist) to promote the importance of abstaining from alcohol when planning a pregnancy, while pregnant and during breastfeeding, as part of International FASD Awareness Day (9 September 2020).
The program also includes posters and brochures, informing those women who may be planning a pregnancy and expectant mothers of this important message and the importance of seeking further advice from medical professionals. The posters and brochures have been placed in medical practices.
Feedback from medical practice staff have shown that the purpose and materials resonate, with 100% of those surveyed agreeing that it is important to educate the community about alcohol and pregnancy. With one quarter of medical centre staff also reporting that as a result of the video messaging, alcohol consumption during pregnancy had been raised by their patients, it is clear the message resonates.
(Note: the posters in the following image were developed before the Guidelines were revised. These resources have since been updated (see below) to reflect the revised Guidelines and are available on this page.)
Directly targeting consumers via parenting sites, pregnancy magazines and brochures in pregnancy bags issued to new mothers in hospital allows these important health messages to be delivered in relevant and timely way. A partnership with Mamamia also allows DrinkWise to amplify this important message via one of the most well-known parenting websites in Australia.
The Federal Government provided funding for DrinkWise to produce educational material to increase FASD awareness, to be displayed and shown in rural and regional medical practice waiting rooms across Australia.
Deborah Mailman and Aaron Pedersen feature in the educational advertisements. In her video, Deb reflects on her choice not to drink during pregnancy and why she made this decision. Aaron reflects on the importance of ensuring partners, family members and friends support women to abstain from alcohol, to have a healthy pregnancy and a healthy baby.
Extended versions of these videos have been produced for school programs, to educate students about FASD, peer influence and the importance of not drinking alcohol before they turn 18.
FASD, moderation and harm minimisation messages are also integrated into Jam Pakt, a music and health promotion radio program broadcast nationally across community radio networks.
Many of these resources, including the DrinkWise pregnancy and alcohol brochure and videos, are available for use in medical centres and for education programs (free of charge). Further information can be found on this page or by contacting firstname.lastname@example.org.
Previous DrinkWise alcohol and pregnancy initiatives
Prior to creating the comprehensive FASD Awareness Program, DrinkWise worked with the alcohol industry to develop point-of-sale information for customers. The goal of this initiative was to inform and empower women to make healthy lifestyle choices when planning a pregnancy, pregnant or breastfeeding, as well as highlighting consumer information labels on alcoholic products, which advise women that it’s safest not to drink while pregnant.
The national initiative included a variety of radio messages featuring medical experts Dr Alec Walsh and DrinkWise Ambassador Dr Andrew Rochford. Advertising was extended across 600 licensed venues as well as shopping centres nationwide. Over one million brochures were also distributed across more than 3,500 liquor stores.
Participating retailers included Aldi, BWS, Cellarbrations, Dan Murphy’s, First Choice, IGA Liquor, Liquorland, The Bottle-O, Thirsty Camel, Woolworths Liquor and Vintage Cellars. The Federal Department of Health and Ageing, under the Gillard Labor government, provided funding for this education initiative.
Pregnant, planning a pregnancy or breastfeeding?
Give your baby the best possible start and avoid the risks of Fetal Alcohol Spectrum Disorder (FASD). If you are pregnant or planning a pregnancy, you should not drink alcohol. If you are breastfeeding, not drinking alcohol is safest for your baby.
Through the evidence-based Australian guidelines to reduce health risks from drinking alcohol, the National Health and Medical Research Council (NHMRC) provide Australians with evidence-based advice on the health effects of drinking alcohol. The guidelines advise that to prevent harm from alcohol to their unborn child, women who are pregnant or planning a pregnancy should not drink alcohol. For women who are breastfeeding, not drinking alcohol is safest for their baby.
[Please note, this video was created before the guidelines were changed. It is currently being updated and will be replaced once complete.]
Should we drink if we are planning a pregnancy?
If you’re planning a pregnancy, it’s important for you both to be in your best physical condition to increase the likelihood of conceiving a healthy baby. This means it’s a good idea to understand how alcohol can affect your chance of conceiving.
Drinking alcohol can affect both women’s and men’s fertility. Research has found that even drinking moderately can increase the time it takes to get pregnant and reduce the chances of having a healthy baby. You could be pregnant for a few weeks before knowing it.
Effects on women
Drinking even small amounts of alcohol can increase the time it takes to get pregnant. Drinking excessive amounts of alcohol can affect a woman’s menstrual cycle and ovulation, which can make it difﬁcult to conceive.
Effects on men
Drinking alcohol excessively can decrease sex drive and performance. Drinking excessive amounts of alcohol can also reduce the amount of testosterone in the blood and increase the risk of male fertility problems.
Should I drink while I’m pregnant?
To prevent harm from alcohol to their unborn child, women who are pregnant or planning a pregnancy should not drink alcohol.
Alcohol crosses from the mother’s blood stream into the baby’s blood stream and can affect the baby’s development. If you are pregnant and drink then so does your baby and that can cause harm.
What if you drank before you knew you were pregnant?
If you consumed alcohol before you knew you were pregnant and have concerns, it’s important to talk to your doctor, obstetrician or midwife.
The risks of alcohol on pregnancy
Prenatal alcohol exposure can cause FASD. This is a term used to describe a range of conditions that result from brain damage caused by alcohol exposure before birth. Other effects of alcohol exposure during pregnancy can include miscarriage, still birth, premature birth and low birth weight.
Partners of pregnant women
If it’s your partner who is pregnant, it’s really important to support them to stop drinking alcohol.
Should I drink while I’m breastfeeding?
The amount of alcohol in your blood is the same as the amount of alcohol in your breast milk. For women who are breastfeeding, not drinking alcohol is safest for their baby.
For more information about this, talk to your doctor, obstetrician or midwife, or visit:
- Australian Breastfeeding Association
- FASD Hub
- NOFASD Australia
- Telethon Kids Institute
- Your Fertility
DrinkWise FASD Awareness Program – education resources
DrinkWise has created the DrinkWise FASD Awareness Program to increase consumer awareness about FASD and the importance of not drinking alcohol if planning a pregnancy, pregnant or breastfeeding. The program includes educational brochures, posters and videos.
The brochures and posters provide information about the effects of alcohol and recommend consumers to talk to their doctors, obstetricians or midwives if they would like more information about the risks of consuming alcohol while pregnant, planning a pregnancy or breastfeeding.
In September 2020, DrinkWise worked with Sally Pearson (Olympic champion and new mother) and Associate Professor Luke Burchill (Australia’s first Indigenous cardiologist) to promote the importance of abstaining from alcohol when planning a pregnancy, while pregnant and during breastfeeding, as part of International FASD Awareness Day (9 September 2020).
DrinkWise has also created educational videos featuring well-known personalities, Deborah Mailman and Aaron Pedersen.
Get the Facts: labeling on alcohol products and packaging
DrinkWise encourages alcohol producers to apply the Get the facts DrinkWise.org.au message on products and packaging.
Industry-wide inclusion of the Get the facts DrinkWise.org.au on products and packaging ensures consumers are provided with a consistent source of evidence-based information about their alcohol consumption and relevant moderation messaging.
In addition to the body health tool and standard drinks calculator, the DrinkWise website provides consumers with information about topics such as parental influence and Fetal Alcohol Spectrum Disorder (FASD) as well as timely information during events such as the COVID-19 pandemic, which has seen concern surrounding alcohol use during times of increased anxiety and stress. The website also provides consumers with a range of referral services should they require immediate or long-term help. Retention of Get the facts DrinkWise.org.au illustrates a proactive approach of industry towards consumer health.
The Get the Facts DrinkWise.org.au logos, which are free for use by all alcohol producers, can be downloaded by clicking on the image below and can be amended to suit your product label colour scheme.
Mandatory pregnancy warning labels – alcohol producers, please note:
On 17 July 2020, the Australia and New Zealand Ministerial Forum on Food Regulation accepted the proposed standard for pregnancy warning labels.
Food Standards Australia New Zealand have provided this advice regarding the labels:
New requirements for mandatory pregnancy warning labels on packaged alcoholic beverages were gazetted in the Australia New Zealand Food Standards Code (the Code) on 31 July 2020. Businesses have three years from 31 July 2020 to implement these requirements. To assist businesses with the pregnancy warning label requirements, a document outlining the design elements of the label and downloadable labels are available.
The labels can be accessed from the FSANZ website.
Mamamia’s five types of teenagers. Which one is yours?
There are a series of subtle changes that begin to emerge in your pre-teen, marking the official end of childhood and the advance to the teenage years.
These behaviours generally include an increase in the eye-roll count, less verbal exchange and a whole new vocabulary parents must contend with: bae, whatevs, and YOLO-as-verb.
And when it comes to having the important conversations with your teen about drinking, their strange behaviour can make it tough to get through to them – but don’t let that stop you.
But the good news is, it’s not impossible. Here’s an introduction to the most common teen categories – and how to communicate with them.
“How was school honey?”
“Did you enjoy soccer training today?”
Ok. If this exchange is becoming the dominant communication style with your teen, then welcome to The Mute. The teen Mute is incapable of forming full sentences, which may drain the brain or energies of the teen. (These energy reserves are important for digital communication with friends, duh).
Communication strategy: The best strategy for the teen Mute is to subtly wait for any windows of opportunity, which means the teen has said something to you or in your general direction, and then engage quickly.
The trick here is not to appear too eager, or you will cause an eye-roll. Be on the lookout for spaces and places with fewer distractions, such as the car, kitchen or the laundry, where you’ll be doing things but they won’t.
You may feel your mute child isn’t responsive to your prattle, but be sure their minds are working overtime. Mind the rookie error of loading the drinking conversation into one big pep talk though. That’s not going to work for this wary species. Coming on too heavy will activate the aforementioned eye-roll. Break it down into key themes such as being smart about your choices, looking after your mates and how to recognise the effects of alcohol.
The Rebel is identifiable by the quirk of the Opposite Action-Reaction default setting. That is, whatever you would like your teen to do, they would like to do the opposite.
“Do you mind putting that away please?” is just an invitation for a response such as “Yes. I do mind.” Ok, excellent. The teen Rebel will also look for any boundaries in their life, in order to push them. This may include but is not limited to: school rules, uniforms, chores, punctuality and all simple requests. The teen Rebel thrives on defiance and witty comebacks, LOL.
Communication strategy: To talk to the teen Rebel about serious teen issues then, one must employ a similar tactic. Sarcasm. Start your sentence with “yeah, as if you would ever do that” and then insert risky behaviour. This will stump the Rebel teen, who will accidentally engage in conversation with you by immediately disagreeing. #winning.
The great news is that if you’ve got a rebel, chances are you’ve got a smart kid there. Congratulations, that’s something you can work with. Show you’re smart too and be well researched in what’s trending in their social networks. Bring up alcohol-related examples and bathe in their rebellious defiant wisdom. The key then is to suspend your own judgment and be prepared to hear things you may not want to. Just remember it’s a work-in-progress and opening the dialogue is like finding a pulse when doing first aid. We can work with that.
The Drama Queen.
Brace yourselves for this one. And then simultaneously cast your mind back to the toddler years. Because the teen Drama Queen has many similarities to a toddler who is facing a crisis of epic proportions – only teen Drama Queens are generally bigger, hairier and louder, and involve you ruining everything.
It usually starts with a guttural scream: “Muuum?/Daaad?” and then you can expect a few “I hate you”s, punctuated by door slams. “You have ruined my life/You don’t understand me/I hate this family” may also make an appearance. Good times.
Communication strategy: The keys to communicating with the Drama Queen are timing and tone. Do not attempt to engage an enraged Drama Queen. Wait patiently until the tide has turned, and then act cool and casual, keeping your tone at all time free from drama. Proceed with caution. Inject what aspect of alcohol safety you want to discuss into the conversation and like the Rebel, sit back and be prepared to listen.
The Golden Child.
Ah, the Golden Child. This is the teen who has worked out quickly that keeping mum and dad happy is the path of least resistance, and usually the same path that leads to getting what they want.
A generally pleasant teen, the only thing to watch here is the degree to which The Golden Child has everyone wrapped around his or her little finger…
Communication strategy: Talking to the Golden Child about drinking is less tricky, because they will switch into Student of the Week mode and lap it all up. But you need to ensure they are really listening and thinking, and not just saying what you want them to say.
So ask them lots of open-ended questions. What would you do if someone offered you a drink? Have you been drinking at parties? Have you ever felt pressure to drink when you haven’t wanted to? Keep things light and general. And don’t forget to praise them afterwards.
The final category is the ‘you never know what you will encounter’ variety. Pleasant and agreeable one moment, this teen can suddenly become The Mute. In fact, they can display elements of all other categories in any one day. A bit like The Divergent of teens, they master all and can tanty it up with the best of the Drama Queens, or push you to the edge with their rebellious streak, only to happily end the day as The Golden Child once more. It’s exhausting, but it does keep you on your toes.
Communication strategy: Talking to the Shape-shifter teen requires mastery of all of the above skill-sets. Timing, tone, opportunity, sarcasm, light-heartedness – you many need to call on any or all of these skills to have a meaningful conversation with your teen about topics that are important as they grow up.
But no matter what type of teen you have, it’s important to be aware that despite what they say (or don’t say), your teen is watching you, observing you and still learning from your example, every day – remember, you are their positive role model. Let them know that you’re always there to help them even if they are unsure of what to do.
And if all else fails? Start surfing the web, there are plenty of resources out there to help you talk to your teen about alcohol and staying safe. And if you don’t know where to begin, the DrinkWise website is a great place to start.
Parents – stay strong. You’ve got this.
So what type of a teen were you? Or what category does your teen fall under?
This content was originally published on Mamamia.com.au and is republished here with full permission.
DrinkWise - Kids and Alcohol Don't Mix brochure
How much have you had to drink?
In Australia, a standard drink refers to 10 grams of alcohol (equivalent to 12.5ml of pure alcohol). On average, this is how much the human body can process in one hour.
But even with this as a guide, it can be hard to keep track of how much you’ve had, as alcoholic drinks come in different strengths and serving sizes, and may therefore contain more than one standard drink.
You also need to consider ‘human’ factors such as your age, weight, gender, fitness levels, fatigue, the health of your liver and how much you’ve eaten – as these can affect how your body processes alcohol.
One alcoholic beverage doesn’t always equal one standard drink.
It is important to familiarise yourself with the facts about alcohol, including binge drinking and drink driving. Enjoy alcohol in moderation to reduce the short and long term side effects of drinking.
What does a standard drink look like?
In Australia, all bottles, casks and cans of alcoholic beverages must note the number of standard drinks they contain on the label.
As a guide:
375ml can low-strength beer (2.7% alcohol) = 0.8 standard drinks
375ml can mid-strength beer (3.5% alcohol) = 1 standard drink
375ml can full-strength beer (4.8% alcohol) = 1.4 standard drinks
100ml red wine (13.5% alcohol) = 1 standard drink
150ml red wine (13.5% alcohol) = 1.6 standard drinks (average restaurant serving)
100ml white wine (11.5% alcohol) = 0.9 standard drinks
150ml white wine (11.5% alcohol) = 1.4 standard drinks (average restaurant serving)
30ml spirits (40% alcohol) = 1 standard drink
275ml pre-mix spirits (approx. 5% alcohol) = 1.1 standard drinks
330ml pre-mix spirits (approx. 5% alcohol) = 1.2 standard drinks
375ml pre-mix spirits (approx. 5% alcohol) = 1.5 standard drinks
This information is taken from www.alcohol.gov.au. Please note that these are approximate measurements and should be used as a guide only – always check the standard drinks icon on the container for an exact number of standard drinks.
The DrinkWise Standard Drinks poster (below) provides a handy guide to understanding the number of standard drinks in pours of different alcoholic drinks.
The DrinkWise Standard Drinks Calculator has been designed to give you a quick and simple way to understand what a standard drink is and how many standard drinks are in your favourite beverage. It’s for educational purposes only and should not be relied upon to predict blood alcohol level (BAC) or any other measure.
Through the evidence-based Australian guidelines to reduce health risks from drinking alcohol, the National Health and Medical Research Council (NHMRC) provide Australians with evidence-based advice on the health effects of drinking alcohol, helping people to make informed decisions about how much alcohol they drink, if they choose to drink. Read about the guidelines here.DWA0362_Standard-Drinks_Poster_A3-updated-Jan-2021
DELAY 5 Point Plan for parents
Delaying the introduction of alcohol to teens for as long as possible starts at home. It’s one of the most important things you can do as a parent, but talking to your kids about alcohol and setting boundaries and expectations to keep them safe can be a daunting task. DrinkWise has developed a 5 Point Plan to provide practical advice on how to be a positive influence and delay your kid’s introduction to alcohol:
D: Discuss the issues
E: Educate by example
L: Listen and engage
A: A good relationship
Y: Your expectations
DELAY 5 point plan
Research shows that your kids believe that you should teach them about alcohol. They trust you and rely on you for information and advice.
Discuss the issues
Keep the lines of communication open with your kids. Discuss the fact that not everyone drinks.
Be aware that young people are likely to have a favourable perception of the social benefits of alcohol – they seek to drink believing it will help them fit in, and need to know that they can fit in without drinking alcohol.
Tip 1: highlight that not drinking is the norm for young people. Two thirds of 12-15 year olds have never had a drink of alcohol. Let older teens know they are not alone, with one in five 16-17 year olds sharing in their decision not to drink.
Educate by example
Kids Absorb Your Drinking, so be a positive role model and consume alcohol responsibly. Watch your own alcohol consumption and remember that this is the option of not drinking at all.
If alcohol does play a role in your family life, talk to your teen about how you use alcohol responsibly, and the rules and boundaries you follow.
Tip 2: Parents who drink and have more lenient attitudes towards alcohol are more likely to have adolescents who consume alcohol at risky and high levels. Try not to make alcohol the focus of every family gathering or celebration. Make a point of having alcohol-free events to demonstrate to your teens that you can enjoy yourself without drinking.
Listen and engage
Be aware of and show interest in your teen’s upcoming activities and discuss these together – it’s an opportunity to set clear expectations. Get to know their friends, and their friends’ parents.
Tip 3: Knowing your kid’s friends’ parents gives you the advantage of knowing where your kid is, and enables you to discuss and develop a common position on things like drinking alcohol so that your kids are hearing a strong and united voice. If they don’t agree with your position, at least they know your views and will be better placed to respect them.
Be comfortable in the knowledge that you are in the majority by choosing to delay your kid’s initiation to alcohol. Most Australians believe that it is unacceptable for under 18s to be allowed to drink at parties, and most Australian parents believe it is unacceptable for kids under 18 to drink at all.
A good relationship
Work on developing and maintaining a good parent-child relationship based on clear and open communication. Parent-child relationships characterised by emotional warmth and support, trust, involvement and attachment are associated with lower levels of adolescent alcohol misuse.
Tip 4: kids who feel their parents are caring, concerned and supportive start alcohol use later and drink less. Be there to support them as hormonal changes, school commitments and peer influence build.
Delaying your kid’s first drink requires you to make your expectations regarding alcohol very clear – not just to your kid, but to the other adult influencers in their lives as well.
Every family is different and boundaries and expectations need to be consistent with what you believe.
Tip 5: Involve your kid in the development of the rules – they need to understand why the rules exist in the first place. They may not like the rules you set but it is vital they can see what your concerns are and how you hope to address them.
Think about who bought or gave you your first drink/s – have you had a chat to the equivalent person in your kid’s life?
DrinkWise - Kids and Alcohol Don't Mix brochure
Drinking and teens: Australian parents encouraged to display good role modelling behaviours at home
DrinkWise and the Outdoor Media Association (OMA) have launched a campaign encouraging parents to reflect on the way they drink in front of their children.
The campaign will raise awareness about parental role modelling, with research continuing to highlight that parents have the greatest impact on shaping their children’s attitude to alcohol and future drinking behaviour.
The ‘DrinkWise in front of your kids’ messages will feature on more than 600 outdoor signs nationwide as part of a campaign valued at approximately $1 million.
The campaign follows research, conducted by Quantum in mid-2018, showing one-in-five parents don’t think their current drinking behaviour will influence how their children drink in the future.
Parental influence campaign
DrinkWise has placed a major focus on parents’ roles as influencers and role models in their children’s lives when it comes to their future consumption of alcohol.
Launched in 2008, the Kids Absorb Your Drinking campaign marked DrinkWise Australia’s initial step towards bringing about generational change in attitudes to alcohol. The campaign highlighted the strong positive correlation between the way parents drink and how their children grow up to drink. The key to this campaign was ‘holding up a mirror’ to parents’ drinking, to increase their awareness of the effects of role modelling and to positively influence their children’s future drinking behaviour.
The multifaceted Kids Absorb Your Drinking campaign included a major television commercial supported by outdoor, digital and consumer information. The campaign achieved positive results with almost three in ten parents reporting that they had subsequently reduced the amount of alcohol consumed in front of their children.
Kids and Alcohol Don’t Mix was released in 2009 to encourage parents to delay their child’s introduction to alcohol. DrinkWise recognised that for many parents talking to their kids about alcohol and setting clear boundaries and expectations was a daunting task. The campaign captured a common scenario that occurs in the family home when teenagers ask if they can ‘have a drink’, and sought to encourage parents to agree on a strategy for talking to their kids about why delaying the introduction of alcohol is important.
(Further information about these campaigns is available in the attachments on this page).
DrinkWise also recognises the important role grandparents play in teenagers’ lives. Like parents, grandparents can have a positive influence on their grandchildren’s future relationship with alcohol.
DrinkWise worked with former America’s Cup Skipper and proud grandfather, John Bertrand, to produce the following video to provide grandparents with advice on how to talk to their grandchildren about alcohol. Further information about grandparents’ roles and responsibilities can be found here.
The DrinkWise Parents Campaign has continued to evolve. DrinkWise partners with the Outdoor Media Association (OMA) to encourage parents to reflect on the way they drink in front of their children via DrinkWise in front of your kids, reminding parents about the importance of positive role modelling. This message is also promoted via a partnership with parents site Mamamia. MamaMia’s reputation as a trusted source of information for parents, as well as its strong social media presence, enables DrinkWise to promote our key campaign messages to this audience.
The partnership includes a series of collaborative videos with well-known and influential media personalities and parents of teens, as well as editorial pieces promoted through MamaMia and other well-known parenting websites. This creates a forum for parents to discuss their views and share their tips, and directs parents toward the DrinkWise Website for further information.DrinkWise brochure (A4) - Kids and Alcohol
Some well-known parents on their first experience with alcohol and why it’s different for kids these days.
DrinkWise partnered with the Mamamia Women’s Network to talk to parents and media personalities about their experiences with alcohol when they were young and how they talk to their kids about this often awkward topic.
We began by talking to them about their first experience with alcohol and why it’s different for kids these days. It all came down to peer pressure.
What is it about our culture that encourages bad attitudes to alcohol, like binge drinking? How young does it start? And now, so many years on has it gotten worse with platforms like Instagram and Facebook forever immortalising our drunken antics?
Here, Andrew Daddo, Andrew Rochford, Brigitte Duclos and Bern Morley share their (very) embarrassing first experiences with alcohol. In the words of Andrew Daddo, “It was mind numbingly dumb now that I look back – but at the time it seemed mind bending-ly smart.”
While reliving these experiences might be painful, it certainly seems to put a lot into perspective. After all, how much has really changed?
No one said it was going to be easy, but talking to your teen about alcohol is a conversation every family has to have.
When your kids reach a certain age and drinking becomes a potential reality, “It’s about opening the communication, but them knowing the consequences.”
But how do you start that often-awkward conversation? Here, our guests discuss their tactics when it comes to this important discussion with their teens.
‘You’re still going to get in trouble. But we want you around to get in trouble.’ Think back to your first drink. Did you tell your parents about it?
We can bet that most of you would answer no — unequivocally. But as parents, the tables have now turned and it’s time to start having that conversation around drinking with your teens.
That was certainly the case for our guests. Their no-holds-barred conversation gives us an insight into how they’re relating their own drinking experiences to their kids and on their different parenting techniques when it comes to handling that difficult discussion.
Parents — it’s a must watch, because when your kids inevitably reach this stage it helps to be prepared.
This content was originally published on Mamamia.com.au and is republished here with full permission.